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REAL HOTELS & RESORTS' development activities have been ambitious from the very beginning, with total commitment to the overall objectives. The construction of hotels based on careful research and planning has given the group solid experience, not easily matched, as operations have expanded throughout the Central American region, Mexico, the United States, Dominican Republic and Colombia. REAL HOTELS & RESORTS' development strategy has been conceived for the long term, focusing at all times on sustainable development. The company's strategy is firmly founded on organizational values, absolute integrity, and a corporate philosophy centered on complete customer satisfaction. Over the years REAL HOTELS & RESORTS has established a reputation for successfully addressing the rigorous demands of market driven economics, while simultaneously focusing on the individual customer. As the company continues to grow in the new millennium, it strives to meet clients' needs by providing high-quality services and value-added benefits. Towards the end of year 2000, REAL HOTELS & RESORTS announced aggressive plans to expand throughout Central America in the three- and four-star segments. The company purchased the Master Partner franchise for the region from Choice Hotels International. This automatically positioned the company as the sole representative of Choice Hotels International for the entire area, as well as the Caribbean, with all proper rights to commercialize its well-known brand names. Choice Hotels International owns more that 5,000 properties in more than 45 countries around the world under the following brands: Clarion (5 Stars), Quality (4 Stars), Comfort (3 Stars) and Sleep (2 Stars). The company's strategy has been highly successful in this part of the Americas, where REAL HOTELS & RESORTS has affiliated many independent hotels that did not previously enjoy an international franchise. Hotel owners who have purchased rights to Choice brands via REAL HOTELS & RESORTS have been extremely satisfied with the sharp increase in revenue and occupancy following affiliation. Currently, six properties that have acquired a Choice brand via a franchise contract are enjoying this great boost in revenue that directly affects their bottom line. They are:
For this year, REAL HOTELS & RESORTS expects to affiliate three more hotels in Central America under a Choice trademark. The challenges that globalization has introduced to every economy in the world are threatening even the smallest family-owned hotels. REAL HOTELS & RESORTS offers independent hotel owners the opportunity to increase their revenues, strengthen their presence, and penetrate new markets by affiliating to Choice Hotels International, one of the largest hotel chains in the world.
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