Our Mission

To be the best hotel chain in every market in which we are present, with the most extensive line of three- to five-star hotels maintaining a core philosophy of excellence in customer service; and to at all times make full use of our unbeatable competitive advantages in order to provide our guests with the highest perceived value. To accomplish this we will have a shared vision and the best and most highly motivated human resource, always capitalizing on the creative potential of all our employees.